It's Time to Update Your Professional Headshots
And if you don’t have some – you should
Many of us are just bursting at the seams to get back out into the world. When we exit this isolating imbroglio, we want to take on the world with a new determination and tenacity. A new you, new look, new attitude, new fortitude, and a new set of headshots.
You may already have some go-to headshots to use in different contexts – different shots for work, a resume, casual occasions, as a speaker or representative, an icon for video calls, social media profile pictures, and on and on. We represent ourselves with pictures all the time! In the world following this isolation, even more than now, the world will see our image before they meet us in person. That first impression will speak volumes.
So what can we do now, to get ready?
Before you do anything else, consider these central questions:
What Is Your Message?
For every instance where your headshot might be seen, what are you trying to say? What decision do you want a viewer to make about you in less than one second? What is the *feeling* that is evoked?
Is this headshot for a dating app? Is it for an audition for a Broadway musical? Is it for a lineup of staff photos at work? We’re not here to tell you what your message is, just that you must have one. Decide on YOUR message.
Where does a person start to Convey That Message? It Starts With Your Eyes.
Start by looking at the many photographs, posed and candid, of yourself. Really look at your facial expression. Block out the background, other people, your hair and clothing, everything else. Look into your eyes! When you look into your eyes, are they alive and full of energy? Get an idea of how you communicate with your eyes and how it can be improved.
When you look into that camera, think of it as looking into the eyes of your audience. If you really know your audience, you can bring your message to them simply by making sincere eye contact. Knowing and connecting with your audience is an absolute fundamental in communication.
As we look at these three photographs, they could not be more different in their overall message, except for one important thing. They’re looking right at us and evoking a feeling of friendliness and comfort. Just look into their eyes.
To Smile or Not to Smile? (That’s not the question!)
The answer to that depends on a number of things, but first and foremost it depends on your message. Always go back to your message. Does this facial expression convey that message? You’ll likely be taking many, many photos, so experiment! You might surprise yourself.
Speaking of experimenting, do just that. You can do something NOW to get yourself ready to emerge from your cocoon. Practice some shots at home, very informally. Your hair might not be perfection, or the lighting, or the location, but you can have fun practicing and experimenting with different facial expressions. Practice making eye contact with your audience. Practice your facial body language.
Headshots are so personal. And each one portrays several aspects of your personality. In subsequent posts, I’ll go into more body language, clothing, backgrounds, use of props (don’t), and other aesthetics. I’m kind of obsessed with headshots and want yours to be as fabulous and meaningful as possible. Take some deep, full breaths.